Channels · WhatsApp

WhatsApp, done the official way.

Relayd runs on the official WhatsApp Business Platform, so you get approved templates, the 24-hour reply window, rich buttons and lists, and a record of every opt-in.

Message templates

Start a conversation with an approved template.

To message someone first, or to reply after 24 hours, WhatsApp requires a pre-approved template. Relayd manages them for you: write it, submit it, track approval, then send with the customer's details filled in.

  • Three kinds: marketing, utility (like alerts), and authentication (one-time codes)
  • Fill in names, amounts and dates with variables
  • Add quick-reply and call-to-action buttons
Message template Approved
UTILITY · approved
Hi {{1}}, your order{{2}} is on its way.
Track orderTalk to us
Variables filled in per person before sending
The 24-hour window

Reply freely for 24 hours. After that, a template.

Once a customer messages you, you have 24 hours to reply with anything, text, media, buttons. After the window closes, you can only re-open the chat with an approved template. Relayd shows the clock and picks the right path automatically.

  • Free-form replies inside the window
  • An approved template re-opens it after
  • Opt-in is captured and provable at any past date
The 24-hour window18h left
free-form · 24h
template needed
Inside the window, reply with text, media or buttons
After it closes, an approved template re-opens the chat
opt-in on file
Rich & interactive

Buttons and lists, not walls of text.

Guide people with tappable reply buttons and list menus, send images, documents, video and location, and let them react, all handled per WhatsApp's rules.

Interactive message
How can we help today?
Pick an option below and we'll take it from there.
receipt.pdf · image + document
Track my order
Report a problem
Something else
Tappable buttons and lists, no typing required
What's included

Everything WhatsApp offers, handled for you.

The official Business Platform, with the fiddly parts managed.

Templates
  • Marketing, utility, authenticationThe three approved categories.
  • VariablesNames, amounts and dates filled in per person.
  • ButtonsQuick replies and call-to-action links.
  • Approval trackingSubmit and watch status in one place.
The 24-hour window
  • Free-form for 24 hoursReply with anything after they message.
  • Template to re-openThe rules handled automatically.
  • Opt-in capturedConsent recorded, and provable later.
Rich messages
  • Buttons & list menusTappable, not typed.
  • MediaImages, video, documents, location.
  • Reactions & repliesHandled like the app.
Scale & quality
  • Quality ratingKept healthy so limits rise.
  • Messaging tiersFrom 1K to unlimited as trust grows.
  • Conversation pricingBilled by category, shown clearly.

Give your customers a faster answer.
Give your auditors nothing to worry about.

See Relayd handle a real conversation end to end, routed, resolved, and sealed, in a 30-minute walkthrough built around your team.

No rip-and-replace Live in weeks, not quartersBuilt for East & Southern Africa